A managed go-to-market engine to turn CBD Queen's workplace wellbeing proposition into a consistent pipeline of corporate and wholesale accounts.
CBD Queen has eight years of trading, strong reviews, real founder stories and a differentiated Workplace Wellbeing proposition. What it does not yet have is a repeatable way to put that proposition in front of the right buyers at scale.
Today, wholesale growth depends on Lisa manually emailing companies one by one, and organic visibility has not recovered from the earlier SEO damage. Both are fixable, but neither scales by hand.
This proposal sets out a single growth system that turns the Workplace Wellbeing offer into a consistent flow of sample requests, calls and accounts. It starts by winning back the customers you already have, then combines targeted prospect data, automated and personalised email at volume, LinkedIn outreach and content built around Mark and Lisa, a dedicated Workplace Wellbeing landing page as the one conversion destination, and a programmatic SEO engine to rebuild organic traffic over time.
It is delivered as a managed monthly retainer and phased deliberately, so the fastest cash-generating channels go live first and the slower-burn organic work compounds in the background.
One offer, one landing page, three outreach channels feeding it, run as a system rather than a series of one-off tasks.
Move CBD Queen from slow, manual, one-to-one outreach to a system that consistently reaches workplace wellbeing buyers and converts them into accounts.
Specifically, the engagement is built to:
Reach the right people at scale. HR and people leaders, business owners and directors, and the high-stress workplaces that carry real wellbeing budgets.
Replace manual outreach. Take the work Lisa does by hand and run it as automated, personalised campaigns across email and LinkedIn.
Create a single conversion point. A focused Workplace Wellbeing landing page that every campaign drives toward, built to capture sample requests and calls.
Rebuild durable organic traffic. A programmatic SEO engine to recover and grow rankings over the following 6 to 12 months.
Move stock and build cash flow quickly. Prioritise the channels that put the offer in buyers' hands soonest.
Lead with Workplace and Enterprise Wellbeing. It is the differentiated, less-contested route, and it is where CBD Queen is already strongest.
Most CBD brands chase the same retail and reseller stocking. The Workplace Wellbeing angle is a genuine USP: it speaks to employers about stress, sleep, burnout and productivity, it aligns with the workplace wellbeing brand you have already built, and it targets buyers with budgets set aside specifically for staff wellbeing. The founder stories, the eight-year trading history, the reviews and the awards all support this position rather than the generic one.
Workplace / Enterprise Wellbeing Packs, sold to employers and people leaders, with LinkedIn as the main lead channel and one dedicated landing page and offer.
The same system can also run B2B email campaigns to gyms, wellness hubs, independent health shops and pharmacies to stock your products. We think the corporate route is the strongest place to start, but it is the same engine pointed at a different audience, so if you ever want to pivot or add a demographic, we can switch focus without rebuilding anything.
The primary focus on Workplace Wellbeing was agreed on our call. The specific first vertical within it (for example call centres and sales teams) and the order of secondary segments are our recommendations to confirm at kickoff, not fixed commitments.
Seven modules make up the system. The first six form the core engine; the last is an example of where future hours can go.
It starts with the quickest win, winning back the customers you already have, then finds and warms new people, keeps Lisa visible with content, and gives prospects a reason to put their hand up. Here is what the main pieces look like.
No cold warmup, no new data. These are people who already know and trust you, which is why it is the fastest route to revenue, often live in week one.
Runs at safe daily limits from Lisa's profile. You get the warm replies; the system does the legwork.
You stay in control. Nothing goes out under Lisa's name without sign-off, until you choose to let it run on autopilot.
Every week we create content for Lisa: posts, checklists, polls and interactive quizzes aimed straight at the pressure of work and life. Below is one example you can actually try, a "Switch-Off Check". People answer a few honest questions, get a personalised wind-down profile, and you capture a warm lead.
This is just one example. We build a range of quizzes, checklists and posts like this, all to your brand. The live versions capture each person as a lead, and the final wording gets the same compliance check as the rest of the copy.
Clear milestones, month by month. The landing page comes first as the direct conversion point, then the channels that feed it, then the organic growth that compounds behind them.
Customer reactivation live in week one, winning back past customers. Your landing page built and live as the conversion destination. First contact list ready, Lisa's LinkedIn rebuilt with outreach starting, sending infrastructure warming.
Email campaigns live at volume. LinkedIn at full cadence. The programmatic SEO engine launched and publishing weekly. Leads and sample requests start landing with you.
All channels running and tuned. Organic traffic building. We refine targeting and messaging around what is working, and begin testing a second segment.
Continuous optimisation and reporting, plus new builds the business needs over time, such as the chatbot or WhatsApp. Your hours, pointed where they matter most.
Why this order. The landing page leads because it is where every campaign sends people, so it has to be live before outreach scales. Outreach is the quickest route to cash and removes Lisa's manual workload, so it is next. SEO compounds slowly, so it starts in month two and is judged over months. The chatbot waits until there is traffic to convert.
A single managed monthly retainer. No large upfront build fee. The retainer buys a dedicated block of delivery and management each month, with all running infrastructure included, delivered against the roadmap above.
Pay a little more for a shorter commitment, or commit for longer and earn the better rate. Either way, infrastructure and management are included.
Want to go faster? If you want the engine live sooner, or a second audience such as wholesale stockists running in parallel with the corporate push, we can add capacity to the retainer. Same engine, more hours.
Customer reactivation. Personalised win-back campaigns to past customers, based on their order history and your notes. The quickest route to revenue.
LinkedIn growth. Around 100 personalised approaches a week, nurture messaging, and weekly content for Lisa: posts, checklists and interactive quizzes.
Email outreach. Personalised campaigns at volume, fully managed sending infrastructure, reply handling with warm leads flagged.
Fresh data. Enriched contacts topped up every month so campaigns never stall.
Organic growth. Programmatic SEO content from month two, to rebuild and grow organic traffic directed at your website and landing page.
Reporting and management. A monthly review, with the whole system run end to end and all running costs included.
Your landing page. Built and live in month one as the single destination every campaign drives to.
Figures are presented for review. Final retainer level and start date to be confirmed before the engagement begins.
To keep the engagement clear, the following sit outside what Cold Lava owns. Some we can advise on; none we manage.
Social content production. Filming and editing for TikTok and Instagram stays with CBD Queen. We can advise on tools and scheduling.
Amazon storefront and Novel Foods compliance. Setup and management of the Amazon store, and food compliance, are not ours to own.
Paid advertising. We do not manage Meta, Google or LinkedIn ad budgets, particularly given CBD ad restrictions. Organic and automation are the recommended route.
Inbound lead follow-up. Responding to leads, taking calls and closing accounts stays with CBD Queen. The system delivers the leads; the team works them.
A few things sit on CBD Queen's side and are needed for the system to perform. We will help shape them, but they are yours to own.
Pick the route, define the pack, choose the pace. We build the engine and the leads start flowing while the organic work compounds behind it.